The internet is like the road network. You need to know its state in real time to make the right decisions, change your itinerary according to conditions, even if it means extending your travel distance to save time.
Responsible Streaming is a three-step process: measurement - reduction - offsetting. After having explained how to measure the greenhouse gas emissions linked to streaming content and then the good practices to reduce them, we explain here our choice to contribute to the sequestration of the carbon we have measured.
The environmental footprint of digital is equivalent to that of civil air transport. Video accounts for 80% of data transfer on the Internet and 20% of greenhouse gas emissions from digital technology. A responsible or sustainable attitude consists in showing moderation, avoiding excesses, using appropriate means to satisfy a need.
In order to raise its clients' awareness of the environmental impact of audio and video streaming, Mediatech has undertaken in collaboration with The Shift Project to measure the greenhouse gases (GHG) emitted by the activity of Streamlike platform clients. We detail the method used, not only to be transparent to our customers but also to encourage other video platforms to carry out similar measurements.